AUCKLAND, Today: Media channel provider Hypermedia has appointed out-of-home specialist Adam McGregor into the newly created role of general manager – media.
McGregor will be working with the Hypermedia team to develop the company’s various media channels with a focus on the appropriate use of digital technology across the portfolio.
Hypermedia ceo Ben Partington said: “We are excited to have Adam join the team as a fundamental part of our media development plan.
“We have lots of exciting new projects in the pipeline and Adam will help us deliver compelling and robust digital and printed out-of-home communications opportunities for advertisers across the country.
“Adam has a strong track record of launching innovative out-of-home channels around the world.
“Since leaving oOh! last year I’ve enjoyed a lot of quality time with my family this summer.”
“Since arriving in New Zealand in 2006, he’s launched and sold his own media business, been GM of the Outdoor Media Association of NZ, and most recently GM of oOh! NZ (prior to the purchase of Adshel) where he worked with the team to extensively refresh, digitalise and innovate the New Zealand portfolio, generating significant growth for the business.
McGregor said: “Since leaving oOh! last year I’ve enjoyed some time off from the industry and a lot of quality time with my family this summer.
“I’ve learned a few new skills in my time away and I’m now really excited to join Ben and his team at Hypermedia.
“We have some compelling opportunities to bring to market in 2020 and I look forward to sharing more information in the coming weeks.”
Hypermedia is an independent media owner focused on delivering New Zealand advertisers access to shopping audiences across more than 2500 retail locations and with a plethora of engaging digital and classic formats.
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