Ice cream on ice

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Air New Zealand has released a new video as part of its Meanwhile in New Zealand campaign – this time the focus is on informing Australians of the airline’s daily flights to Christchurch to access the beautiful Mt Hutt alpine region.

There have been seven episodes in the series to date, collating in 6.2m views and averaging 3.8m reach each film, with our last ep, Santa Stops Here, reaching +6m.

The video stars well-known Christchurch ice cream makers George & Raewyn Taylor, who have sold their pure old fashioned ice cream from Victoria Square for 17 years, continuing a tradition since 1907.

Air New Zealand is arranging to have their ice-creams sold on the slopes of Mt Hutt in July, during the Australian school holidays.

The Meanwhile in New Zealand campaign is designed to showcase what is happening in New Zealand right now, with the aim to boost Trantasman tourism.

Australian visitors to New Zealand this winter will also have the opportunity to win back the cost of their return Air New Zealand flight. Each week from July 1 to August 30, one winner will be selected from those who have tagged a photo or video of their ski trip on Instagram, Facebook or Twitter with #MeanwhileInNZ.


Agency: Host, Sydney
Production: Two Bearded Men, Wanaka

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