AUCKLAND, Thursday: NZME has announced the return of its popular Imprint competition, which celebrates the power and efficacy of print advertising by encouraging unique ways of using the medium.
The competition challenges NZME’s agency partners to showcase innovative and strategic thinking, proving how their campaigns leverage the full potential of print advertising including creative use of the channel and ad placement.
The announcement of the return of the competition coincides with Advertising Week New York, where the inaugural Imprint competition winners, OMD, are currently being hosted as part of their prize-winning experience.
NZME head of agency sales Greg McCrea said: “NZME is proud to bring the competition back following its successful launch last year.
“NZME has a number of exceptional print platforms that empower our advertisers to showcase their products and services creatively.
“The winner will take flights for two to New York, five nights’ accommodation, two tickets to Advertising Week New York and two tickets to a Broadway show of their choice.”
“With our expanding audiences and high daily engagement, advertisers stand to gain immeasurable benefits, and the competition celebrates the diversity of creative potential that is inherent in print advertising.”
NZME head of commercial publishing and innovation Margaret Hawker said: “NZME is looking forward to driving engagement and excitement throughout the next few months of the competition, whilst celebrating the unique and powerful platform that print advertising is.
“Research has shown us that exceptional creative advertising plays a pivotal role in enhancing brand awareness and recall.
“We have some extremely talented marketers and creatives across the country, and we’re anticipating receiving plenty of outstanding entries once again, whilst also delivering tangible results for those advertising through our print products.”
The winner of the NZME Imprint Competition will win flights for two to New York, five nights’ accommodation, two tickets to Advertising Week New York and two tickets to a Broadway show of their choice.
Competition entries are now open, and close in May 2024. Entrants are required to submit their creative materials along with a 250-word rationale that demonstrates the campaign’s effectiveness.
- To participate, visit imprint.nz
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