Indie ad network signs Readings Cinemas

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Palmerston North-based cinema advertising network Screen Vistas – independently NZ-owned and a major player in the marketplace for the past 28 years – has won a tender for exclusive national advertising rights for Reading Cinemas in New Zealand.

Screen Vistas MD Lisa Matena says the company now has the largest cinema advertising network in New Zealand, holding six key regions exclusively and offering 68 locations nationwide.

Screen Vistas is the exclusive supplier for Rotorua, Hawkes Bay, Manawatu, Queenstown, Invercargill and the West Coast.

Val Morgan previously represented Screen Vistas cinema network to national advertising agencies but that agreement ended on 31 October 2016.

Lisa Matena describes the win of this tender as an “absolute game changer”.

Reading Cinemas has 54 screens and 9 locations across New Zealand, with a significant presence in Auckland, Rotorua, Napier, Porirua, Wellington, Christchurch, Dunedin, Queenstown and Invercargill.

Screen Vistas will begin offering Reading Cinemas locations within their network from 1 January 2017.

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