Producer launches with Bargain Box campaign

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AUCKLAND, Wednesday: Independent production company 449 has entered the New Zealand market with a new campaign for the meal kit brand Bargain Box by My Food Bag.

My Food Bag head of brand Sarah Moller said: “Like My Food Bag, Bargain Box delivers fresh ingredients and inspirational, family-friendly recipes for weeknight meals to customers’ doors all over New Zealand.

“This budget-friendly meal kit features recipes geared towards adults and kids like, with options for larger families of up to six people.

“They have recently launched Bargain Box Choice, giving customers the ability to create a menu that suits their family and lifestyle by choosing their own meals each week from an ever-changing range of eight recipes.

“The new campaign, called It’s Choice for Kids, is centred around the idea that it’s tough being a kid because they don’t often get choice; they can’t choose their haircuts, they can’t choose their bedtimes, and they can’t choose their brothers and sisters!

“But with Bargain Box the one place they can choose is at the dinner table. For stress-free dinner times, maybe a bit of understanding of a kid’s world is all that’s needed!


“449 is an offshoot of Auckland indie agency True and is headed by production stalwart Amanda Chambers.”

“Our research shows that when we involve children in the kitchen, they are more likely to enjoy the finished product and be more open to a variety of flavours.

“The It’s Choice for Kids campaign by 449 tells this story from a kid’s point of view.”

449 is an offshoot of Auckland independent agency True and is headed by production stalwart Amanda Chambers.

Amanda Chambers joined the team at True and 449 in 2020 as head of content. She has 20 years’ experience in the advertising industry, and “an eye for great creative and a passion for bringing ideas to life”.

She’s spent seven years as executive producer at Assembly, EP at Oktobor, and head of TV production at Saatchi & Saatchi and Ogilvy. She’s produced commercials, animation, live action, visual FX projects, website and microsite builds, visual displays, digital banners, touch screens and VR projects.

She says 449 was born out of a desire to help brands create cost-effective content for the digital age.

“Whether it’s helping brands with their social and digital strategy, creative concepts, or producing fast, cost-effective content, 449 is all about helping ambitious businesses stay relevant and connected in the digital world.”

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CREDITS

Head of Brand: Sarah Moller
Marketing Manager: Andrew Roddy
Brand Manager: Ellie Hackshaw
Innovation Assistant: Tom Rackley
Food Stylist:  Stacey Burrow
Senior Art Director: Jess Reihana
Senior Creative: Sasha Arandelovic
Senior Business Manager: Ruby Gregory
Head of Content: Amanda Chambers
Producer: Dan Higgins
Grade: Pete Richie


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