Indie title defies Bauer blues

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AUCKLAND, Today: Denizen magazine – one of the few classy glossy titles left in the wake of the Bauer desertion – has just released its first post-Covid issue, a remarkable 264-page read.

“I started as an independent publisher in 2008 and have been the sole director, 100% owner and ringmaster ever since,” publisher/editor Claire Sullivan-Kraus told M+AD.

“The publishing company is called Notoriety Marketing Limited, but has sort of become less relevant than the Denizen masthead.

“I also publish the design offshoot Denizen Modern Living, which will be released in late July.

“There’s been so much press around the demise of Bauer, but very little support for hard-working successful independent publishers such as us.

“One would think the magazine industry was dead, but I think our latest issue proves otherwise.”

Published four times a year in March, June, August and November, Denizen magazine delivers an in-depth insight into a broad range of content including gastronomy, wellbeing, travel, culture, art, design, and men’s and women’s fashion.

Subs cost $49.

“One would think the magazine industry was dead, but our latest issue proves otherwise.”

Sullivan-Kraus: “In the past decade of Denizen magazine, the hard work and commitment my team and I have made has resulted in a feeling of satisfaction and security, buoyed by an unwavering confidence that tomorrow will prove better than today.

“In the past three months however, this delightful bright-eyed vision of upward mobility vanished.

“Three weeks ago, a small team of our most passionate contributors gathered our collective resilience to pull together this issue.

“Our survival was paramount, our failure not an option. With the support of our strong community of both dedicated readers and generous advertising partners who have continued to empower us with their trust, we are here.

“Our winter issue celebrates the best of what we have right on our doorstep, from proclaiming our love of Auckland, to exploring the best of the South Island’s iconic Queenstown.

“We also shine a light on the restaurant dishes we longed for so greatly during lock-down. But above all this, we honour those Denizen’s who, in the face of all the odds, have chosen the path of resilience.”

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