Under the Influence

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AUCKLAND, Thursday: Colenso BBDO has produced a new campaign for the launch of Tui’s new Hard Soda. Ironically, The Full of Flavour, Not Itself campaign uses influencers to highlight just how clichéd brands and influencers have become curating their perfect Instagram shots.

DB Breweries marketing director Sean O’Donnell said: “RTDs are seeing exponential growth at the moment – the white spirits category value has grown 35.5% in the last year, and now makes up 45% of total RTD sales in NZ.”

Tui Hard Soda is low in sugar and includes NZ fruit extracts.


Creative Agency: Colenso BBDO
Media Agency: Dentsu Aegis
Client: DB
Marketing Director: Sean O’Donnell
Senior Marketing Manager: Fiona Marston
Marketing Manager: Chris Featonby
Brand Manager: Billie Yelcich
Production Company: Thick as Thieves
Director: Thunderlips
Producer: Nik Beachman
Sound Design: Shane Taipari

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