Radio Hauraki serves up Rocktober Cafe brand campaign

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AUCKLAND, Today: NZME has again sidestepped the agency & production company world to create inhouse a new brand campaign for Radio Hauraki’s annual Rocktober launch this month.

Rocktober is a month dedicated to celebrating “the most iconic rock artists of all time”.

The campaign includes a video set in Hauraki’s ‘Rocktober Cafe’, featuring the hosts of the radio station dressed as rockstars, including Jeremy Wells as Billy Idol, Jason Hoyte as Keith Richards, Tracey Donaldson as Courtney Love, Matt Heath as Kurt Cobain, Mike Minogue as David Bowie, Chris Key as Prince and Angelina Grey as Axl Rose.

“Rocktober kicked off on Saturday and is featuring a new iconic rock artist each day across the month.”

Radio Hauraki brand manager Claire Chellew says the creative concept was the brains of the Hauraki team and NZME’s creative & vision team.

“Radio Hauraki has a long and proud legacy of celebrating the very best in rock, and this year we wanted to capture the fun and irreverence of Radio Hauraki, and have our hosts dress up as their favourite rock stars.

“That’s where the idea started, and then we joined forces with our uber talented in-house creative & vision team who made our ideas a reality.

Rocktober kicked off on Saturday (1 October) and is featuring a new iconic rock artist each day across the month.


Executive Producer: Christian Goeffic
Producer/Production Manager: John Philips
Producer/Director: Joshua Hubbard
Production Assistant: Sasha Sadlier
Writer: Tom Harper
Cinematographer: Gavin Stroud
Gaffer: Sash Samaratunga
Lighting Assistant: Taylor Moffat
Sound Recordist: Shaun Logan
Make-Up Artist: Tracy Nelson and Sharlene Cassidy
Costume & Promotions Director: Kate Britten
Chief Editor: Allan George
VFX Editor: Jordan Randall-Whiu
Sound Engineer: Evan Paea
Talent: Matt Heath, Jeremy Wells, Angelina Grey, Jason Hoyte, Mike Minogue, Chris Key, Tracey Donaldson
Brand Manager: Claire Chellew
Graphic Designers: Joseph Senior, Sarah Swanton and Nic Adams
Radio Hauraki Content Director: Todd Campbell
Social Content: Kate Davey

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