Auckland healthcare ad agency Insight last night won two Bronzes at the global IPA Best of Health Awards in London. No other NZ agencies featured. Insight also did well at these awards last year.
Both gongs came in the Radio category – for Roche Yesterday and Roche Big Word which both showed the impact of a cancer diagnosis from the view of the patient – that is, big, confusing and scary.
The two spots point listeners to www.cancerINFO.co.nz, a straight-to-the-point site that provides information on a range of cancers and some of the treatments available.
“We’re really chuffed to have our creative skills acknowledged again by the IPA,” said Insight NZ director David Anderson. “But an even better reward is knowing that people with cancer are getting access to information that can help them make educated decisions about their health.”
The IPA Awards attract entries from 75 countries. But it’s a tough show, with only 80 awards handed out this year.
Insight NZ is an internationally awarded, dedicated healthcare brand agency that offers the full range of traditional and digital advertising services, including social media engagement and iPad app development.
CREDITS
Client: Roche New Zealand
Agency: Insight NZ
Managing Partner: David Anderson
Copywriter: Mike Babich
Art Director: Graeme Fry, Stacey Morrissey
Production Company: Images & Sound
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