Arrivals & Departures: Isentia taps Queenslander for NZ role 

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Auckland-based data intelligence business Isentia has today announced the appointment of a new country manager for New Zealand, Russ Horell.

He replaces Sallyann Smutek who has resigned to pursue her university studies.

Horell will be responsible for driving the development of the New Zealand market and helping NZ companies achieve more with Isentia’s range of services, including media & intelligence, research & insights, and strategy & content.

Horell has worked in the media intelligence industry for more than 10 years, having successfully led the Isentia business in Queensland for the past five years. In Australia he worked on the upcoming 2018 Gold Coast Commonwealth Games, where Isentia will be an official supplier of media intelligence services for the largest Australian sporting event this decade.

“The New Zealand market has always interested me as it’s filled with great Isentia people and clients. I believe our key strength is in facilitating relationships to better understand what our clients are trying to achieve, and customising our services for that outcome,” he said.

Horell joins Isentia’s existing key leadership team members including client services director Aden Bushell and business development director Raquel Climent, who have both started new roles as part of a recent realignment of the account management team.

About Isentia
Isentia (ASX:ISD) is a leading APAC integrated media intelligence, insights and content marketing business, empowering more than 5000 clients in 12 countries to connect the dots between data and decisions. Isentia blends market-leading monitoring experience with analytics to help the world’s biggest brands uncover the whole picture – and act on it. Powered by cutting-edge technology and a team of world class experts, our mission is to help businesses leap-forward where only genuine insight can take them.

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