iSite ‘jumped the gun’

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Canterbury billboard operator Etc Media is challenging claims made in M+AD yesterday that iSite’s new Riccarton AURA 4m x 8m digital sign – due to power up in February – will be the largest in the region.

“iSite’s claims are not correct,” wrote GoMedia’s Mike Gray, who works closely with Etc (pronounced et-cetera) in some markets. “iSite have jumped the gun!

“Etc Media have already erected three screens of the same size (8m x 4m) and they are all operational now,” he said.

“The market is aware of this as we already have major brands like Corona and Smirnoff being displayed so would appreciate if you could follow up with a correction.

“Mike McCaleb and Graham Osborne of Etc Media have more sites being installed in February and March next year bringing their total number of screens to six. McCaleb has been in and around the outdoor advertising industry since the late ’90s and has been running the South Island’s largest digital signage network for New World Supermarkets for more than seven years as director of TV5.

McCaleb also posted a comment on the M+AD story. “The largest digital billboard in Christchurch? Really? I know a few people who might dispute your claim,” he posted.

Mike Gray from Go Media says he is excited about his relationship with Etc. The two companies say they’re working on plans to develop digital signage nationwide. “It’s great to be teaming up with McCaleb again, after our days together at Phantom.

“It’s a natural partnership as we dominate the outdoor market in Christchurch, with the most and best billboards, the most buses across both bus providers and now we can supply a network of LED screens to our customers.”

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