Isobar bulks up

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AUCKLAND, Today: Digital agency Isobar New Zealand has grown its offering with the addition of two new leadership roles.

Fayssal Loussaief joins the company as customer experience director, bringing proven CX capability to enhance the business’ reputation in design and digital. Loussaief has an award-winning background in product design, creating commercial value. 

With global experience, Loussaief will lead Isobar NZ’s end-to-end CX design capability – building a team to bring design-thinking methodologies and human-centred design principles into the everyday. He’ll also sit on the leadership team.

Mike Bray brings international experience to the business in the new role of chief technology officer, having delivered digital transformation projects for brands including Emirates Airlines, Sydney Cricket Ground and AustralianSuper.

His previous roles include Technical Director at Isobar Australia. 

Isobar NZ ceo Ian Howard said: “Mike is a passionate advocate of software engineering principles that focus on testability and maintainability.


“Our rebrand to Isobar – previously known as Little Giant – in June was a signal of our intent.”

“Our rebrand to Isobar – previously known as Little Giant – in June was a signal of our intent to double down on delivering experience-led transformation powered by creativity.

“Our CX and technology offerings are vital in delivering on that promise, and that’s why we’ve invested in market-leading, globally recognised talent to drive them forward.

“I couldn’t be more excited to have Fayssal and Mike on the team.”

Little Giant/Isobar New Zealand has been working at the intersection of creativity and technology since 2013 alongside clients ASB, Silver Fern Farms, House of Travel and TVNZ.

About Isobar
We are a global digital agency transforming businesses and brands through the creative use of digital. Our 6500 digital experts in 85 locations across 45 markets in Americas, EMEA and APAC deliver experience-led transformation, powered by creativity through our end to end service offering. Isobar’s clients include Adidas, Coca-Cola, Enterprise, KFC, Mead Johnson, Nestle and Philips, and is part of Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.


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