Fish taps Swedish maestro

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AUCKLAND, Monday: Ponsonby-based Flying Fish has signed globetrotting director Fredrik Bond for work across NZ and Australia. “After a 25-year relationship line producing with one of the most in-demand directors in global advertising, we now represent Fredrik Bond in AUNZ,” said Fish MD James Moore.

“Fredrik is a creative and passionate filmmaker with a highly original vision. His body of work defies easy categorisation, as you get lost in his empathetic, character-driven films and find yourself moved by an emotional experience that is incredibly human.  

“Fredrik believes the strongest spots are the result of a close collaboration with the agency, the client, and his team. We are thrilled to now be offering his unique style to clients and agencies across Australasia for the first time, among his highly skilled ability to direct remotely in this new age we are living in.”

Bond has helmed memorable spots for Adidas, Miller, VW, Stella Artois, Heineken, Budweiser, Apple and Levi’s (with Nick Worthington). The industry accolades have followed, including Clios, Lions, AICP, Addys, D&AD, One Show, and an Emmy nomination. 


“Swedish born and Kiwi at heart, Fredrik usually splits his time between Europe and LA. Now, he is able to direct projects closer to home – wherever that may be.”

Moore: “Adding to his list of achievements this year, Frederik directed several remote projects we had the pleasure of producing here in New Zealand.

Live United for United Way and Truist saw Bond directing from his home director’s chair in Venice Beach, LA, while agency Strawberry Frog called in from NYC and all cast and crew were located in Auckland.

More recently, he directed Truist Lights remotely from Soho House Berlin with the agency in NYC.

“With current border restrictions and limited travel, we have adapted to this new world utilising the incredible technologies that enable remote shooting,” Moore said.

“Overseeing Bond’s success thus far, we are more than confident to be representing him for remote work in the Antipodes.

“Swedish born and Kiwi at heart, Fredrik usually splits his time between Europe and LA. Now, he is able to direct projects closer to home, wherever that may be.”


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