AUCKLAND, Today: “With Dentsu Media, and the newly launched Dentsu Creative hitting our shores over the past two weeks, we now have a go-to market brand for each of our capabilities, and an overarching go-to market brand for our group,” writes dentsu Aotearoa marketing manager James Bridgman – providing clarity over the Caps vs lower-case confusion surrounding the company’s branding.
“Our NZ group/parent brand is dentsu Aotearoa. We use this brand for anything that applies to our corporate business or encompasses more than one of our capabilities.
All our other brands are labelled with the cap D – Dentsu.
“The lower case applies only for our group brand ‘dentsu Aotearoa’, or when referring to the international dentsu business.
“The lower case applies only for our group brand ‘dentsu Aotearoa’, or when referring to the international dentsu business.
“We use this brand for anything that applies to our corporate business or encompasses more than one of our capabilities.
“Regarding the use of the upper-case D versus lower case, the lower case only applies for our group brand ‘dentsu Aotearoa’, or when referring to the international dentsu business.
“All releases that I send to you will follow these conventions.”
Share this Post
