Rebrands ‘crucial’

EditorNews Make a Comment

AUCKLAND, Tuesday: BusinessDesk’s James Dunkley writes: “Rebrands cost a lot of time, manpower and energy. But they’re crucial to building a strong profile that showcases a firm’s identity, say the experts.”

Dunkley quotes Designworks ECD Jef Wong: “A good rebrand will last for a decade or more and enhance a company’s public presence.”

As a 22-year veteran of the company, he has led many projects, including the recent brand overhaul of Stuff.

  • Read Dunkey’s full story here

Share this Post