AUCKLAND, Tuesday: BusinessDesk’s James Dunkley writes: “Rebrands cost a lot of time, manpower and energy. But they’re crucial to building a strong profile that showcases a firm’s identity, say the experts.”
Dunkley quotes Designworks ECD Jef Wong: “A good rebrand will last for a decade or more and enhance a company’s public presence.”
As a 22-year veteran of the company, he has led many projects, including the recent brand overhaul of Stuff.
- Read Dunkey’s full story here
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