Jake the Muss back for Women’s Refuge

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Wellington agency Doublefish has persuaded Once Were Warriors star Temuera Morrison to relive his screen role as wife-beater Jake the Muss to help raise funds for the Women’s Refuge annual appeal, which runs through July.

In the powerful spot, Morrison recalls the pressures of dealing with the violence and mental issues that came with the filming, 20 years ago.


Agency: Double Fish
Creatives: Ken Double, John Fisher, Anton Hart.
Production company: Farmer Clark
Directors: Alison Farmer, Simon Clark
Writer: Alison Farmer.

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