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CANNES, Today: Previously Unavailable NZ founder James Hurman & UK effectiveness guru Peter Field have posted their 20-minute effectiveness discussion online.

The Cannes Lions blurb said: “In one of our most-watched talks, experts James Hurman and Peter Field introduced a shared language for effectiveness in the form of the Creative Effectiveness Ladder.

“James is back at Lions Live later this week to answer questions about the ladder in a follow-up Q&A.


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