AUCKLAND, Today: MBM has brought clients together in Auckland for a sharp, future-focused session with marketing strategist and author James Hurman.
The exclusive session centred on ideas from Hurman’s new book, Future Demand, with plenty of food for thought for marketers wrestling with the usual short-term pressure cooker.
Hurman gave attendees an early look at the book’s thinking, making the case for brand as a serious commercial growth driver, not just the fluffy stuff people sometimes park until later.
“What resonates most is how clearly James connects brand thinking to the real decisions businesses are making right now. It gave our clients a strong, shared language for thinking about growth and brand beyond the next quarter, which is exactly the kind of perspective New Zealand brands need.” – Lee-Ann Morris, CEO of MBM and Chief Media Officer Publicis Groupe NZ
Drawing on experience across agencies, start-ups and Previously Unavailable, Hurman explored how marketers can better explain brand value to non-marketers.
He also unpacked how long-term investment can be protected when the business mood gets very next quarter, very quickly.
Lee-Ann Morris, CEO of MBM and Chief Media Officer Publicis Groupe NZ said, “What resonates most is how clearly James connects brand thinking to the real decisions businesses are making right now.
“It gave our clients a strong, shared language for thinking about growth and brand beyond the next quarter, which is exactly the kind of perspective New Zealand brands need.”
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