AUCKLAND, Today: Leading NZ architect and design firm Jasmax has joined software-maker Journey to launch a new design direction and brand identity.
Jasmax ceo Sjoerd Post said: “The rebrand aims to capture the spirit of their vision to strengthen connections between culture, nature and architecture and includes a new positioning, website by Journey and film by Exit Films.
“We are living through a transformational stage in Aotearoa. There is a growing understanding of Te Tiriti o Waitangi underpinning all that we are and do as a nation and a strong national desire to work towards carbon neutrality by 2050.
“Jasmax has history in both bicultural design and environmentally regenerative design and our future will be about leading in these disciplines.
“The rebrand aims to strengthen connections between culture, nature and architecture – and includes a film by Exit Films.
“Jasmax has worked with Journey for years and enjoyed the collaboration process on the new website by bringing a sharp new visual identity, distinguishing the brand as innovative, experienced and visionary.
“Jasmax emphasis on providing connections between culture, nature and architecture is reflected in their approach to each and every project.
“For our new site we wanted to create a compelling brand experience that showcased the many narratives that make up Jasmax. Importantly, we wanted the site to adapt to the content, not the other way around.
“The Journey and Jasmax team came together to develop a digital kit-of-parts that gives us the design freedom we were after.”
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