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To celebrate last Sunday’s International Coffee Day, Pead PR Auckland shared some behind-the-scenes video about the filming of Nespresso’s The Choices We Make tvc, out of JWT New York (scroll down for the link).

The commercial was shot by prominent French director Eric Valli.

Pead also informed us about an addition to the Nespresso hub, where the company tracks – in real time, via three Kakaxi devices – the harvesting activities on three coffee farms (including one featured in the George Clooney tvc).

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