JCDecaux expands its SmartFrame network footprint across NZ

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AUCKLAND, Today: Leading out-of-home media company JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SmartFrame network across Auckland, Wellington and Christchurch.

JCD NZ country head Mike Watkins said: “Our SmartFrame network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable audience segments at high frequency.

“This format is unique to JCDecaux, measuring 3.1m by 4.8m, with screens strategically located for optimal advertising impact. Combined they deliver 7.8 million connections during a two-week campaign.” 

“An additional SmartFrame Max will be launched in 2023 in Auckland as part of the rollout of an additional 30 frames.”

The JCDecaux SmartFrame network launched in 2019 with five screens around Auckland CBD. It’s now grown to 20 screens, including Wellington and Christchurch, with plans to more than double the size of the network to reach a total of 50 panels by the end of 2023.

Six screens were added in Auckland last year to create a network of 14 frames, each positioned in high dwell locations, ring-fencing the CBD. Three in Wellington and three in Christchurch are located on high-traffic, main arterials for city access and exits.

The SmartFrame Max
Also new to the network is JCDecaux NZ’s first SmartFrame Max, which is being debuted at Taranaki St in Wellington this month. At 4.2m x 6.4m, the frame is 80% bigger than a standard SmartFrame screen.

This prime screen delivers advertisers long lead-in viewing and high dwell times. An additional SmartFrame Max will be launched in 2023 in Auckland as part of the rollout of the additional 30 frames.

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