AUCKLAND, Wednesday: Leading out-of-home media company JCDecaux New Zealand has unveiled a long-term partnership with Cure Kids, as part of its new social impact initiative, JCDecaux Heart.
Cure Kids is a homegrown charity that helps raise funds for research into serious childhood illnesses and conditions.
JCDecaux country head Mike Watkins said: “We will provide advertising space across the network to bring awareness to the charity and assist with fundraising efforts, including Cure Kids’ flagship annual fundraiser, Red Nose Day.
“JCDecaux’s incredible generosity will be crucial in helping to shift the dial in child health.”
“JCDecaux is committed to supporting Cure Kids and developing a relationship that extends beyond media space; we will be looking for ways to involve stakeholders, partners and agencies to further help its cause.”
Cure Kids ceo Frances Benge said: “For the past 50 years, Cure Kids has funded research that has made a measurable difference to the health of Kiwi kids. We are delighted to be chosen as a charity partner of JCDecaux, who, through their incredible generosity, will be crucial in helping Cure Kids continue to shift the dial in child health.”
Cure Kids is the second charity partnership to arise from the JCDecaux Heart initiative, with youth mentoring charity The Crescendo Trust of Aotearoa, announced as JCDecaux New Zealand’s first charity partner in June. The Crescendo Trust provides a free music production-based education and support programme for rangatahi (young people).
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