AUCKLAND, Today: JCDecaux NZ has introduced new environmentally friendly material for its billboards, describing the development “as part of our commitment to protect the environment through socially responsible, sustainable products and pollution prevention”.
NZ country head Mike Watkins said: “The Future Banner is PVC-free and looks and performs just like a regular PVC banner but with a true environmental edge.”
Developed by manufacturers Carr New Zealand, the Future Banner is made from a polyester base fabric with polypropylene coating.
“Developed by Carr NZ, the Future Banner is made from a polyester base fabric with polypropylene coating.”
This material is lighter than the 450gsm material currently being used by the out-of-home industry, creating a reduction of product in to landfill and making it easier to lift and move for JCDecaux installers.
Watkins: “We have been extensively trialling the use of our Future Banners to test their strength and durability and this change in printing method is expected to substantially lower JCDecaux’s carbon footprint and reduce landfill waste
The Future Banner is available on all JCDecaux large format sites (6x3m and 12x3m) in New Zealand, effective immediately upon client request.
Among its other environmentally friendly initiatives, JCDecaux has fitted low-emission LED lighting on all its classic large format locations in NZ and Australia, and its street furniture locations in Australia.
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