JCDecaux ringfences Auckland CBD with five new large-format sites

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AUCKLAND, Today: JCDecaux has launched five new digital portrait sites in high-traffic locations in the heart of Auckland, delivering advertisers an average of 1.2 million connections each week across the network.

The high impact JCDecaux Portrait Network digital sites are located in key shopping and entertainment precincts in the inner-city suburbs of Epsom, St Lukes, College Hill, Kingsland and Remuera, to ringfence the Auckland CBD.

Each of the converted static sites measures 3.1m by 4.8m and will appeal to advertisers with a strong preference for portrait-orientation artwork.

“Each site measures 3.1m x 4.8m and will appeal to advertisers with a preference for portrait-orientation artwork.”

JCDecaux country head Mike Watkins said: “These locations have been carefully selected to target the most desirable demographics in Auckland. Advertisers now have the opportunity to easily purchase our Portrait Network covering the most sought-after inner-city suburban locations, all with high volume traffic flows and long dwell times.”

The five new digital portrait sites follow the recent launch of two JCDecaux digital billboards at Auckland International Airport and on the Parnell Bridge, and are a key part of the company’s ongoing digitisation strategy to prioritise sites in prominent outdoor locations.

More sites will be added to the Portrait Network over the course of the year.

About JCDecaux
JCDecaux is a Paris-based global out-of-home advertising company, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. JCDecaux recently acquired APN Outdoor in Australia and New Zealand.

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