AUCKLAND, Today: Leading NZ OOH advertising company JCDecaux has secured a unique large-format digital location in Auckland’s CBD at Queen’s Rise, providing access to the area’s large volume of affluent pedestrian audiences who work and shop on one of the city’s most prestigious high streets.
Located in the heart of lower Queen St, Queen’s Rise cannot be missed, rising above passers-by at one of the busiest pedestrian crossings in the Auckland CBD. Pedestrian traffic on lower Queen St exceeds 20,000 people per day, with daily traffic visuals showing an additional 14,867 vehicles travelling past the site.
Queen’s Rise is surrounded by premium, inner-city, professional tenancies and is home to New World Metro and a host of new Auckland eateries. It is also adjacent to premium retailers such as Gucci, Louis Vuitton, Dior and Prada.
JCDecaux NZ country head Mike Watkins said: “The new location is New Zealand’s largest, third-party advertising panel available, with its unique corner positioning and two facades, measuring a massive 11m x 12m, featuring more than 260 square metres of advertising space.
“This is the best high-traffic, high-volume zone in our portfolio.”
“In addition to commanding attention from the large volume of pedestrians, this high impact touchpoint offers advertisers all the distinct advantages of digital technology to maximise audience engagement.
“These include high-resolution screen technology generating dynamic, high-contrast image quality, and the opportunity to run tactical, location-specific creative messaging.
“The Queen’s Rise digital panel offers advertisers a unique and premium opportunity, not only due to its sheer scale but also the large pedestrian and vehicle audience it towers over.
“The iconic corner screens offer many creative opportunities with dynamic and contextual advertising and high impact creative.
“It is the best high-traffic, high-volume zone in our portfolio.”
Queen’s Rise will be available to advertisers from 1 September 2020.
- More here: www.jcdecaux.co.nz
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