Only a few years ago, Jetstar were stuck in the shadow of New Zealand’s national carrier. They’ve come a long way since then.
After demonstrating their “superior punctuality”, the next step was to demonstrate their commitment to giving Kiwis a “smarter way to travel”. So, with the help of Barnes, Catmur & Friends (and a couple of keen Palmy locals) they’ve announced the expansion into four new regions. They all begin with an easy-to-remember N: Napier, Nelson, New Plymouth and, of course, North Palmerston.
Jetstar also released a way to ensure Kiwis “always get the best value”: Price Radar. It’s an online tool that finds the fare you’re looking for while you’re not looking. So you can spend your time doing more productive things like reading press releases.
CREDITS
Creative Agency: Barnes, Catmur & Friends
Executive Creative Director: Paul Catmur
Chief Executive Officer: Daniel Barnes
General Manager: Luke Farmer
Creatives: Robert Longuet-higgins, Rob Cook, David Bell
Agency Producer: Valentine Taylor
Account Director: Darryl Rogers
Senior Account Manager: Kylie Marsh
Senior Finished Artist: Alison Curtis
Head of Production: Phil Newman
Head of Digital: Bram Stevens
Digital Developer: Dylan Scott
Production Company: Goodoil
Director: Matt Kamen
Executive Producer: Sam Long
Producer: Anna Stuart
Jetstar Marketing New Zealand: Eva Knox
Media Agency: Ikon
Client Service Director: Sarah Jones
Communications Manager: Anna Wright
Communications Coordinator: Ella Kinney
PR Agency: Spark Activate
Account Director: Gemma Doughty
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