AUCKLAND, Monday: VMLY&R have launched a new Slingshot campaign to highlight the level of customisation that broadband provider Slingshot offers its customers.
You Call The Shots features a spokespuppet, and is designed to reinforce the ISP’s customer-first ethos.
Consumer GM Taryn Hamilton says Slingshot plans to release a range of innovative CX programmes that offer the customer more control over their utilities, and this brand platform will help tell the story.
“They will roll out in 30”, 15” and 6” digital video formats, supported by outdoor, online and social content.”
Created by Edward Eyth, the former creative director of The Jim Henson Company, and voiced by Kiwi comic Cohen Holloway, the spokespuppet is intended to stand out in a cluttered telco market where flexibility and customer service is often overlooked.
“Slingshot is a great challenger brand that’s always championing a better deal for New Zealanders,” says VMLY&R MD James Mok. “Slingshot puts you in control.
“We were delighted to have a hand in it.”
The two ads launched as part of the You Call The Shots campaign include tvcs Choose the Broadband Deal and Award-Winning Customer Service. They will roll out in 30”, 15” and 6” digital video formats, supported by outdoor, online and social content.
CREDITS
Client: Slingshot
Consumer General Manager: Taryn Hamilton
Head of Marketing: Pip Bagley
Agency: VMLY&R
Executive Creative Director: Kim Pick
Art Director: Arizona Doolan
Copywriter: Josh Stuart
Senior Producer: Tim Costar
Client Services Director: James Johnston
Business Director: Tracey Potter
Production Company: Eight
Director: Steve Saussey
Producer: Kate Millington
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