Just Juice, Colenso BBDO and Assembly have just released four new short clips featuring characters from their main Just Juice brand ad. The films show 2D black & white versions of the characters against simple white backgrounds.
After sipping on their bottles of juice they ‘explode to life’ becoming 3D and full colour. Well, all except for one little girl who seems to have got the wrong drink.
“These spots were inspired by some of the work-in-progress clips Assembly showed us during the production of the Just Juice brand ad,” said Colenso ECD Steve Cochran. “We loved the simplicity of the white backgrounds, and this gave us the chance to really show off the great characters Assembly had created for us.”
The spots are all on YouTube and will be used in other channels (TV and online) over the next few months.
See the other three spots below.
CREDITS
Client – Scott Wright, Frucor
Executive Creative Director – Steve Cochran
Senior Account Manager – Nico Ainsworth
Head of Planning – Andy McLeish
Agency Producer – Jen Storey
Production Company – Assembly
Director – Damon Duncan, Assembly
Producer – Amanda Chambers, Assembly
Sound – Frankin Road
Music – We’re Going to Have a Ball Tonight, Sal Valentine and the Babyshakes
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