Fresh from their move to new College Hill premises, justONE has hit the ground running, picking up the creative agency account for building supplies specialist ITM. The incumbent was Mr Smith.
Kicking off with a digitally-led campaign for the serious DIYer, the partnership encompasses all aspects of above-the-line, 1-1 and loyalty, including in-store promotion.
ITM marketing manager Chris Boyle says that following an intense period of change for their brand, ITM needed a partner who could help maximise existing customer loyalty, sponsorships and also deliver strong digital solutions.
“We talked to several agencies, but really admired justONE’s approach to the first project, and loved the interaction we got from their team.
“The way they embrace the new age of advertising really stood out. They have an innate understanding of where digital advertising is going, and how best to approach it – with their use of big data, programmatic media, 1-1 engagement and automation.
“These strengths, coupled with their expertise in retail as well as experience in the building trade, meant they were the perfect partner for our business.”
justONE managing director Ben Goodale said: “ITM is a great brand that has really stepped up over the last few years, and they are a significant player in their category with over 90 stores nationwide. We’re thrilled to work with them on this next stage of growth, particularly as they push more into the digital space.
“They’re a really nice bunch of clever people, and our respective teams are already enjoying working together.”
He says the first campaign will be brought to life across a combination of digital, radio and 1-1 channels.
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