justONE’s Clubcard work wins in Cincinnati

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justONE has tasted success at the Colloquy Recognises Awards, for Foodstuffs’ New World Clubcard programme.

Considered the preeminent voice of global loyalty marketing, Colloquy is a publishing, research and education practice that connects with thousands of loyalty professionals around the globe. Since 1990, it has been educating loyalty marketers with its bi-monthly magazine, weekly newsletter and comprehensive loyalty-marketing website.

At this year’s Loyalty Summit held in Washington, DC, the Colloquy editorial team selected initiatives that exemplified the most innovative advances in loyalty marketing over the last 12 months.

Amongst thousands of entries, Foodstuffs was one of only 15 winners from around the world, awarded the Excellence in Grocery category for the South Island launch of the New World Clubcard.

Unlike other awards, Colloquy don’t have specific award categories – the justONE entry was selected for recognition based on ‘Excellence in Grocery’.

“The New World Clubcard programme has been a game changer for our business and the response from our customers has been overwhelming; so it’s great to see this initiative acknowledged on a global stage too,” said Steve Bayliss, group general marketing manager, Foodstuffs.

“I’m extremely proud of everyone in the project team, including our agency partner, justONE, who were instrumental in bringing Clubcard to life.”

Ben Goodale, managing director .99 and justONE, said: “To win an international accolade such as this is a huge honour. This campaign involved over two years of planning and hard work from both Foodstuffs and our team, and it’s fabulous to get this recognition on top of this year’s NZ DM Awards RSVP Grand Prix.

“We are also keeping in great company, with other recent winners within ‘grocery’ including Tesco in the UK and Coles in Australia. It reaffirms New Zealand’s position as a country that punches above its weight in terms of advertising, creativity and effectiveness – and reinforces justONE’s world-class standing in loyalty-marketing.”

In 1996, New World became a pioneer in grocery loyalty marketing when it was part of the launch of the Fly Buys loyalty programme.  In 2014, in association with justONE/.99, New World launched its own proprietary, highly customisable loyalty programme which gives its most valued customers the best of both worlds – the opportunity to participate in either the Fly Buys or Air NZ Airpoints rewards programme, along with instant in-store discounts via the new Clubcard.

The judges praised Foodstuffs for delivering a compelling programme in Clubcard, despite a highly competitive market, and achieving outstanding commercial results.

This is justONE’s second Colloquy win having scooped up the same award in 2012 for Subway Subcard programme. No other New Zealand agency has won a Colloquy award.


Client: Foodstuffs New Zealand
Group General Manager Marketing: Steve Bayliss
Head of Customer Marketing and Insights: Emily Blumenthal
CRM Business Operations Manager: Eugene Ruane
Business Systems Manager: Gordon McCoy
Customer Marketing Manager CRM: Lisa Bailey
New World South Island Group Manager: Ross Martin
Customer Insight Analyst: Lydia Matthews
Customer Marketing Coordinator: Kimberley Davis
Agency: justONE
Managing Director: Ben Goodale
Creative Director: Stu Hinds
Creative Director: Drew Ayers
Designer: Kelly Elcock
Head of Design (.99): Jon Tricklebank
Designer (.99): Caroline Rollo
Managing Partner: Amy Watson
Senior Account Director: Marnie Brannigan
Account Director: Monique Strawbridge
Senior Account Director: Virginia Bashford
Account Management: Will Riley

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