JWT & Glue shoot Squealing Pig

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MELBOURNE, Yesterday: NZ winery Squealing Pig has launched a quirky new via J Walter Thompson Australia. Under the direction of Glue Society’s Pete Baker (based in Wellington) five films have been created – one for each of the little pigs that feature on the Squealing Pig label.

Each of the films begin with a line from the classic tale, before spinning into an unexpectedly twisted interpretation – with sets designed by the art and directing collective, and shot in the Glue Society’s studios in Alexandria.

JWT Melbourne creative team Jack Elliott and Lochie Newham said: “The opportunity to build on last year’s Curly Tales platform with some films was one we relished. Each of the five little pigs had a tale to tell.

“And collaborating with Pete gave us the chance to develop something that feels very original and fresh for the category.”

“Collaborating with Pete gave us the chance to develop something that feels very original and fresh for the category.”

Squealing Pig brand director, Clive Coleman said: “The Squealing Pig brand brings playfulness and fun to a wine category that can take itself far too seriously. The films bring to life this quirky and irreverent personality via stories of each of our little pigs on our label.

“The films not only look great but are also very entertaining,” he said.

The films will play on both sides of the Tasman – and, of course, globally – across social, video on demand and through Treasury Wine’s Living Wine Labels app.

Capitalising on the growing popularity of spritzed wine in a can, Squealing Pig has recently launched two new products to its existing portfolio of award-winning wines – Spritzed Pinot Grigio and Spritzed Rose.

Both 250ml products have claimed second and fourth spot in the Australian canned segment since launching in July this year.

  • View the 5 spots here


Agency: JWT Melbourne
Account Management: Emma Grant, Zorana Dodos, Anna Parker
Head of Planning: Simon McCrudden
Executive Creative Director: Kieran Antill
Copywriter: Jack Elliott
Art Director: Lochie Newham
Producer: Sandi Gracin
Production Company: Revolver / Will O’Rourke
Director: The Glue Society’s Pete Baker
Managing Director / Executive Producer: Michael Ritchie
Executive Producer / Head of Projects: Josh Mullens
Producer: Isabella Vitelli / Jasmin Helliar
Director of Photography: Simon Walsh
Production Designer: Silvana Azzi Heras
Wardrobe: Eliza Godman
Post Production: The Glue Society Studios
Editor & Colourist: Scott Stirling
Flame Artist: Viv Baker
Sound Design & Music Composition: Otis Studios – Lukas Farry and Alejandro Gomez
Media Agency: Mindshare
Brand Director: Clive Coleman
Senior Brand Manager: Laura Wenn

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