K9 vending machine makes a bow-wow

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Mt Wellington-based product sampling/brand activation agency The in Group has been taking its Purina Beneful dog-vending machine on the road, visiting public parks in Wellington and Christchurch – and coming to Auckland in February.

This contraption gives dogs more than they bargained for – instant gratification, in fact: When they pull on one of the toys attached, a tennis ball fires from the roof for them to chase. If they tug the rope, a bag of Beneful treats drops out.



Agency: The in Group

Hannah Burns, Natalie King, Chris Coffey

Machine builder/design co: Bootleg Design

PR: the pr shop

Sally Frewin, Alisa Keall-Grant

Film Company: Digital Ninja

Grey Hay, Fabiana Hornos

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