Kathmandu launches global brand campaign

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AUCKLAND, Today: Kathmandu is launching its first ever global campaign, World Ready, to raise the profile of the outdoor brand both locally and globally and accelerate its momentum as a leading travel and adventure brand.

It was developed in-house by the Kathmandu creative team and filmed by Christchurch-based production team Man In Your Head (scroll down for the credits).

The campaign launches this month across Australia, New Zealand, UK and USA.

Kathmandu marketing manager Paul Stern said: “World Ready encapsulates what Kathmandu is all about – giving travellers the confidence to take on adventure, anywhere around the globe. It’s based on a simple customer insight – when you travel, you learn.

“In 2019 the campaign will extend to PR activations, sponsorships and community focussed work.”

“Becoming world ready is about preparing and educating travellers through expert advice and with engineered products designed especially for travel and adventure.

“The campaign will also empower Kathmandu team members who are travellers too, encouraging them to impart their knowledge to customers heading on adventures.

“Kathmandu has evolved and the expression of our brand needs to evolve with it.”

The integrated campaign will also heavily leverage social media, content marketing and digital advertising to show the experiences and learnings of travellers whilst they discover the world in aspirational destinations such as Nepal, Peru, New Zealand and Australia.

In 2019 the campaign will extend to PR activations, sponsorships and community focussed work.


Senior Creative: Brett Danielsen (Kathmandu)
Coypywriter: Ryan Najelski (Kathmandu)
Production Company: Man In Your Head
Producer: Jason Larraman

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