Kia cast went beyond the call of duty

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How do you shoot a new Kia Sportage TVC all about the joys of escaping for a sneaky swim in the ocean … at the onset of winter?

”With tenacity, some bravery on the side of our swimmer, and a little trickery,” says Work Communications Auckland senior creative Marco Ermerins.

The shoot for the 2014 Sportage commercial, created by WORK and shot by Black Sand, involved four locations over three days.

“The stunning Awhitu Peninsula set the scene for aerial driving shots using the very clever Octo Chopper – a mini-drone version of the real thing – and a precision driver wearing a female wig,” Ermerins says.

“Day two involved the precise art of dripping hair in the office scene and some magical underwater swimming shots in the comfort and controlled environment of an indoor dive pool.

“No such comfort on day three! Windy cold conditions at Long Bay saw all the eight-man crew in wetsuits and our sneaky swimmer, Sophie Baragwanath, braving the water in a swim suit.”

Despite the challenges, he says the three days were  a lot of fun and praised  the fantastic can-do attitude of cast and crew. “It’s not often you get to film underwater for a car commercial!”



Kia: Dan Stowers
Senior Creatives: Marco Emerins, Lisa Blamires
Producer: Monica Anderson
Account Servie: Renee Moyle and Gaylene Anderson
Film House: Blacksand
Director: Ben Fisher
Producer: Quentin Fullerton-Smith

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