AUCKLAND, Monday: Life returns to normal in the comms world Downunder today with some significant news items to welcome you back to M+AD-Daily …
New Zealand ad agencies in general – and DDB in particular – enjoyed extraordinary success at the 2019 global ad rankings compiled by Aussie site Campaign Brief’s annual Best Ads division.
Colenso BBDO chief creative officer Levi Slavin (the first and only NZ-based adman to win a Black Pencil) has been appointed as the president of the Radio & Audio jury at the D&AD Awards 2020.
Elsewhere today, Pead PR runs down the trends for 2020. The agency predicts we’ll see greater focus on integration, with courageous clients looking for strong PR-led ideas.
“Women continue to challenge in traditional male roles – the latest being Australia’s Women Leading Tech Awards.”
Also predicted is more pressure on brands to be net carbon neutral and maintain their relationship with their customers who are making purchase decisions based on a company’s climate change policies and results.
Women continue to challenge in traditional male roles – the latest being Australia’s Women Leading Tech Awards (we have the entry call)
And speaking of carbon-neutral, our eye was caught by news of WiTH Collective’s revolutionary biodegradable tennis ball, created for the ASB Classic.
The media generally kept us entertained and informed over the break – led by our ever-reliable dailies and radio (which kept the news coming).
TV let the side down with overdoses of some of the worst ads all year – notably Trivago, Heart Foundation Heart Attack, and AA Insurance’s cringy Born Free. We won’t embarrass the agencies by identifying them. You know who you are.
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