King St wins big livestock-tech pitch

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After a recent consolidation of its account, leading New Zealand animal genetics & technology company LIC has appointed King St Hamilton after a five-way pitch in June. M+AD believes the incumbent was Eleven Wellington, but the other four pitchers have not been identified.

The account includes all areas of the farmer-owned cooperative business LIC, LIC Automation and International.

“We celebrated our 18th birthday in the same week we were appointed,” said King St ceo Chris Williams. “So after such a hard-fought win, along with a significant birthday, it would be fair to say the celebrations were very spirited!

“This is a highly coveted account and the team did an amazing job.”

LIC marketing manager Jason Szabo said the business was looking for a full-service agency that could add value across all areas of the business and help overcome some of the challenges they’ve faced after the dairy downturn.

“Anyone involved in the dairy industry has had to look hard at their business over the last three or four years,” he said. “We are no different, so this exercise was all about finding the right partner to help us maximise the opportunities in front of us as we come out of the downturn.

“King St impressed us across all aspects of their operation; they are local, and along with this we found a very good fit between our organisation and theirs.”

Work has started immediately and Williams says they’re going to be busy between now and Christmas. “18 years down the track, and we’re gearing up for a strong run. We’re only just getting started!”

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