KingSt wins ambitious equine foods outfit

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Reporoa-based Fiber animal foods provider Fiber Fresh Feeds has appointed KingSt Tauranga as its first NZ creative agency – KingSt first task will be to assist with a brand development project.

There was no pitch, and no incumbent. “They’ve dabbled with agencies and contractors in the past,” says KingSt group general manager Tim Paton.

“I think it’s fair to say that appointing us is a reflection of their growth and future ambitions.”

Fiber Fresh is a great story of Kiwi innovation that is experiencing strong growth overseas, Paton said. “In essence, they’re still a family run business that like to look at and do things differently, which has been a key component of their success.”

“Fiber Fresh Feeds is a very clever, innovative NZ company that is growing its markets in NZ and overseas.”

Fiber Fresh Feeds group marketing manager Kelly Stewart said they were impressed by KingSt’s local full-service offering, and experience with export clients. “We’ve seen some of their past brand development and storytelling work and our board really liked what they saw,” she said.

Paton: “Working with this kind of company where you become inspired and being a part of it all is what we like to do. There’s a lot more innovation to come from Fiber Fresh Feeds very soon, so we suggest you watch this space.”

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