Fisher & Paykel’s latest 30’ brand video, titled Kitchen Perfection, was made by Alt Group with the assistance of Brewery Films and Sherson Willis PR Auckland, and is part of a larger integrated campaign that will present a series of executions over the coming months.
Alt Group director Ben Corban, says the video places the products front and centre in a kitchen environment to highlight Fisher & Paykel’s position as a premium kitchen appliance brand – delivering the perfect performance and product aesthetics.
“The Kitchen Perfection campaign video is a return to the fundamentals of simplicity, quality and benchmarks the premium positioning of the products’ design,” he said. “Fisher & Paykel has one of New Zealand’s largest design teams, meaning that quality is embedded in the product itself.”
“The new campaign has gone live initially in NZ and Australia, with a view to activating in the US market.”
Fellow Alt Group director Dean Poole says that Fisher & Paykel is continuing to implement a global communication strategy, which combines creative execution with a retail offering, experience centres and contribution to global design events.
“To enter large markets like China or Europe, you can’t just trade on your heritage or the emotional relationship you have with a brand. The first step is to position Fisher & Paykel as a manufacturer of premium appliances and to provide inspiration,” Poole said.
The new campaign has gone live initially in New Zealand and Australia, with a view to activating in the US market.
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