Kiwi brand tracking gun named at B&T 30 Under 30 (Updated)

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SYDNEY, Thursday: One New Zealander was named among elite at B&T’s 30 Under 30 selection – Matthew Herbert, co-founder of AUNZ brand tracker Tracksuit.

As one of the only Kiwis repping NZ across the ditch, Herbert’s been recognised for his career in innovative tech, having achieved success working with brands including Snapchat, Coca-Cola and Red Bull before co-founding Tracksuit in 2021. 

He’s helped the company sign 180 clients and grow its valuation to $NZ45 million.

Herbert has law and science degrees from the University of Canterbury.

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