New Minnie St-based ‘hybrid agency’ Hustle & Bustle ‘hybrid agency’ has produced four short video films to market “the world’s newest smartphone”, the LG G4, in New Zealand.The series – labelled Crafted By, Shot on LG G4 – takes a look at four emerging Kiwi businesses “who share LG’s passion for craft and innovation”.
Featured are New Zealand knitwear label Marle, sustainable cocktail bar Mea Culpa, indie R&B duo Jupiter Project, and carpenters George & Willy, who all share their stories of what craft and innovation means to their business via films shot entirely on the LG G4.
“At LG we pride ourselves on genuine innovation and creating products that challenge the status quo in their industry,” said LG NZ trade marketing manager Kieran Chapman.
“The full-grain genuine leather backs on the G4 showcase how LG works to exceed consumer expectations,” he says. “And by combining high-quality full-grain leather with premium technology, LG has created the perfect smartphone for people who want to stand out from the crowd.”
Hustle & Bustle enlisted Fish&Clips to produce the short films. “We had a lot of fun making them,” said Harry Moore, head of content at Fish&Clips.
“When we were first told about the idea, we were sceptical a phone camera could produce good enough images for us to create visually engaging and beautifully cinematic pieces.
“However, after putting the G4 through its paces – shooting at night, indoors, with lights, in a workshop, at a live event and on the fly – we were stoked with the results. LG have produced an awesome product that can shoot professional pictures with such a vast range of capabilities – and is able to fit in your pocket.”
- George & Willy: That’s it at the top of this pge.
Agency: Hustle & Bustle (Gemma Ross, Andrea Hammond, Kim Witherspoon)
Production company: Fish&Clips (a division of Flying Fish)
Head of Content: Harry Moore
Directors: Grant La Hood, Petra Cibilich, Eddy Fifield
DOP: Dan Ax
LG G4 Ambassadors: Juliet Bates of Marle, Kate Rose of Mea Culpa, Will McCallum of George & Willy, Gavin Correia and Marty Rich of Jupiter Project.
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