LONDON, Today: The shortlists have been announced for the WARC Media Awards 2020 – with New Zealand agencies PHD and MBM to the fore.
PHD/ANZ Bank is a finalist in the Effective Use of Partnerships & Sponsorships category (PHD & Satellite Media had pinpointed a key insight around fan behaviour to leverage its sponsorship of the NZ cricket team).
PHD & Drum are through in the same category for KFC Fresh Stories.
“They will be competing against 84 global campaigns, each judged by its own jury.”
McCready Bale Media is through in the Tech shortlist for A New Zealand First – Live from Trade Me’s news desk.
Altogether there are four WARC Media Awards categories: Effective Channel Integration, Best Use of Data, Effective Use of Partnerships & Sponsorships, and Effective Use of Tech.
The Kiwi shops will be competing against 84 campaigns from a wide range of markets, categories and brands across the four categories, each judged by its own jury examining the insight, strategy and analytics that power effective media investment.
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