New Zealand programmatic advertising exchange KPEX has announced that chief executive Richard Thompson will depart in March to establish a digital consultancy business.
Thompson has been with KPEX for the past two years and during that time the business has established itself as a leading premium exchange and a template for the publisher consortium model being adopted by many premium publishers globally.
Launched in 2015, KPEX is a joint venture between leading NZ publishers and broadcasters, including Fairfax Media, TVNZ, Mediaworks, and NZME. Its inventory partners include Allied Press, Sun Media, Tangible Media, Homes.co.nz, Choice TV, and Allure Media.
“KPEX is a joint venture between Fairfax Media, TVNZ, Mediaworks, and NZME.”
KPEX has recently appointed global technology provider Appnexus as their lead SSP partner and Thompson will be staying with the business in the interim to ensure a smooth and stable transition to platform.
KPEX chairman Paul Maher said: “Richard has been instrumental in establishing KPEX as a credible, brand safe, premium digital environment for advertisers in New Zealand.
“KPEX has grown so much – I’m so proud of what we’ve achieved as a team and as an industry. We now reach approximately 82% of the population and see almost a billion impressions in the exchange every month but the KPEX journey has only just begun. I’m excited to see the continued development of KPEX as a genuine leader in the New Zealand media landscape.”
KPEX has begun the process of searching for a replacement from both within the New Zealand market and overseas.
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