Ad legend Kevin Roberts at centre of Darkhorse-Unfiltered deal

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Auckland-based PR & activations agency Darkhorse NZ has announced a partnership with Unfiltered, the NZ startup global digital educational platform which shares advice from some of the best business minds in the world via highly curated video content.

The chair of Unfiltered is former Saatchi & Saatchi NZ chair Kevin Roberts, something of a legend in the comms business.

Darkhorse will act as Unfiltered’s local brand experience and strategic PR partner to help continue to raise the brand profile and awareness of the company in the New Zealand market, starting with two new speaker series – Unfiltered Live 3 and Unfiltered Live 2019.

Darkhorse will also manage a “highly-anticipated” Unfiltered Live Party at the Mowbray Mansion.

Unfiltered co-founder/ceo Jake Millar says he has big plans for 2018 to further “bring the Unfiltered experience to life in new and innovative ways”, so the decision to partner with Darkhorse was easy.

“Everything about Darkhorse aligns with the Unfiltered brand, vision and goals,” Millar said. “The opportunity to join forces with such a disruptive brand is very exciting, and we can’t wait to build an ambitious live event series together, as well as co-create content to help New Zealand entrepreneurs smash their PR goals. 

“Together Darkhorse and Unfiltered will be rolling out a new Business Academy channel on Unfiltered.tv that will exclusively focus on providing advice on both the public relations and activations industries.”


“Darkhorse and Unfiltered will roll out a business channel on Unfiltered.tv for advice on both the PR and activations industries.”

Darkhorse co-founder Mike Hewitt said he is looking forward to working with Unfiltered as it continues to challenge the way people learn business and entrepreneurship: “We are very excited to be appointed as the brand experience and PR strategic partner with Jake and the team at Unfiltered,” he said.

“Our brands have a lot of synergies and share the same vision to keep pushing our respective industries forward through a disruptive approach, challenging the norm to deliver the best results for our clients and customers.”

The partnership is effective immediately.

About Darkhorse
Darkhorse is a leading activations, public relations and digital agency based in Auckland, New Zealand. Co-founded by Mike Hewitt and Liam Taylor in 2012, Darkhorse represents a number of leading brands including Moet Hennessy, Heineken, BMW and Tiffany & Co. Daring to do things differently, Darkhorse has grown from strength to strength with the team now totaling 32 staff.

About Unfiltered
One of NZ’s fastest-growing startups, Unfiltered was founded in 2015 and is a global platform dedicated to disrupting the way people learn business and entrepreneurship through in-depth interviews from successful business leaders.

Unfiltered clients include PwC, McKinsey & Company, Beca, Coca-Cola Amatil, Ray White, Seek, Spark and Fonterra.

In May 2017, Unfiltered appointed Kevin Roberts and Rob Fyfe to its board, with Roberts taking the chair. The board is rounded out by Founders Jake Millar and Yuuki Ogino and Australian entrepreneur Richard Bell.


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