AUCKLAND, Today: Global brand Krispy Kreme (“home of the Original Glazed doughnut”) has appointed Sling & Stone as its agency of record following a competitive pitch process.
The incumbents were not identified in the S&S PR release – but M+AD believes they were TBWA\.
The partnership will see Sling & Stone work closely with Krispy Kreme to deliver the brand platform of Joymaker, creating more joyful and generous experiences for Aussies and Kiwis, as the pioneering doughnut retailer looks to grow ambitiously across both markets.
“They were the standout agency when assessing our options and the calibre of the team made it an easy choice for us.
Sling & Stone has developed a creative strategy that will inject Krispy Kreme into everyday moments that creates emotional connections, executed through multiple channels including earned media, partnerships, activations and extensive influencer and social work.
Sling & Stone global head of consumer Kasi Talbot said: “Krispy Kreme is an ambitious brand that has constantly reinvented itself for today’s culture. Known worldwide for its creative and joyful marketing, they perfectly fit our mission of working with brands shaping the future of how we live and play.
“Sling & Stone were the standout agency when assessing our options and the calibre of the team made it an easy choice for us.”
“Krispy Kreme is a partner that truly values and delivers on creative work. We have some incredible integrated marketing campaigns lined up this year and are proud to add them to Sling & Stone’s growing consumer and social portfolio.”
Krispy Kreme head of marketing Aimee Cutaja said: “Sling & Stone really understood our brand and value proposition, delivering a creative and out-of-the-box pitch.
“They were the standout agency when assessing our options and the calibre of the team made it an easy choice for us.
“Finding an agency that not only has the expertise but also a strong alignment in values and culture was important to us — Sling & Stone ticks all the boxes.”
About Krispy Kreme NZ
Krispy Kreme originated in 1937 in North Carolina where the first Original Glazed doughnut recipe was created and since then has been known for its doughnut and barista coffee around the world.
Krispy Kreme launched into New Zealand in 2018 with five stores across Auckland and are available at selected BP petrol stations.
About Sling & Stone
Sling & Stone is a global PR and communications agency with outlets in the US, AU, NZ, and Singapore. The NZ end is in Grey Lynn.
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