More rubber on the road

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AUCKLAND, Thursday: DTM New Zealand has chosen downtown Auckland’s Krunch as their full service agency to launch gobal tyre brand Nexen in NZ.

DTM NZ director Brendon Tordoff said: “We felt now is the time to let New Zealander’s know all about it.

“We have a great brand, and I don’t think there’s another agency with as much automotive experience to launch it.

“The first integrated campaign will go live nationwide in September.”

“ are the driving force behind many of New Zealand’s top automotive brands, so having their insightful strategy, connective digital thinking and world class creative means they know what to do now and next to get ahead.”

Krunch chief creative officer Bridget Taylor said: “DTM are a great group of smart, sensible and driven people. They know their products and our roads inside out.

“Pairing their knowhow with the full might of our agency offering across strategy, technology, creative and media is leading to really insightful work.”

The first integrated campaign will go live nationwide in September.

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