AUCKLAND, Today: Krunch has added some serious martech muscle, appointing Baneen Qazi as Director of Martech to help New Zealand businesses turn data into actual growth.
Qazi joins the strategic growth agency’s senior leadership team with more than a decade of experience as a marketing technology solutions architect.
A recognised global authority and Pluralsight author, Qazi specialises in building robust architectures across Salesforce and Adobe ecosystems.
Qazi’s career also includes senior strategic roles at PwC, where Qazi developed advanced automation roadmaps for enterprise-level clients.
At Krunch, Qazi will lead the Martech pillar of the agency’s proprietary M4 Growth Engine.
“Krunch’s M4 model is unique because it treats technology as a growth engine rather than a backend system.” – Baneen Qazi, Director of Martech
The framework brings together Measurement, Martech, Message and Media, which sounds tidy on paper but is really about making the moving parts work harder together.
Darren Kirkland, CEO of Krunch says, “Baneen’s arrival marks a significant milestone in our mission to tear down the old, siloed agency model.
“By housing world-class martech expertise alongside our creative and media planning teams, we ensure that collaboration is a hard strategic advantage for our clients, rather than just a soft promise. Her ability to translate complex data into actionable growth is exactly what the market needs right now.”
Baneen Qazi, Director of Martech adds, “I’m thrilled to join an agency that truly understands how to put the customer journey at the heart of technical solutions.
“Krunch’s M4 model is unique because it treats technology as a growth engine rather than a backend system. I’m looking forward to helping our clients unlock the full value of their data to create more meaningful, personalised customer experiences.”
Qazi’s appointment is effective immediately.
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