AUCKLAND, Wednesday: UNICEF Aotearoa is on the search for “Young Ambassadors” with an integrated campaign created by Parnell agency Lachlan McPherson & Friends.
The Show Us Your Voice initiative invites New Zealanders aged 17-24 to join a programme that helps them articulate and amplify their ideas for a better future and speak out on issues that matter to them in Aotearoa, the Pacific and around the world.
UNICEF head of NZ programmes and advocacy Chris Coromandel said: “This is an excellent opportunity for young people to stand up, represent their community, and raise awareness on important issues such as climate change and equality.
“We’ve seen the devastating impacts of cyclone Gabrielle as it ripped through Aotearoa, and more than 1 billion children are at high risk of climate hazards worldwide.
“We need to ensure that young people are included in discussions as it’s their generation which will be most affected.”
“Show Us Your Voice was guided by the ideas shared by a diverse range of young Kiwis. Digital, social media and street posters feature some of the people who shared their vision.”
“When you join UNICEF, you’re becoming part of a globally connected whanau. Young Ambassadors will have opportunities to say it straight to decision makers, address the issues that others ignore, inspire their communities, and use their voices to bring about positive change.”
Agency head Lachlan McPherson said: “The Show Us Your Voice campaign was guided by the ideas shared by a diverse range of young New Zealanders. Digital, social media and street posters feature some of the young people who shared their vision.”
“Many of the issues we thought would affect us in the distant future are beginning to impact us today. New ideas, and new voices, must be part of how society finds solutions.”
The successful applicants will collaborate with UNICEF Aotearoa to drive awareness in their communities and help support solutions to some of the issues young people care about most.
Applications close Sunday 2 April
CREDITS
Client: UNICEF Aotearoa
UNICEF Head of Marketing: Anastasia Potter
UNICEF Creative Director + Strategist: Drew Pollock
Agency: Lachlan McPherson and Friends
Creative: Rob Jack, Lachlan McPherson
Agency Production: Suzanne Chamberlain
Photography, Cinematography: Heather Favell
Digital Operator/Photo assistant: Swen Carlin
Photography Production: Guy Venables
Image grading: Jonathan Leigh
Design: Brent Courtney
Production: AO Studios
Edit: AO Studio
Audio: AO Studio
About UNICEF Aotearoa New Zealand
The NZ national committee for UNICEF is an independent charitable trust registered in NZ that raises funds for UNICEF’s emergency and development work around the world and advocates for the rights of children in Aotearoa and around the world. UNICEF Aotearoa New Zealand is one of 33 national committees who as national charitable organisations support UNICEF’s mission in their countries.
About Lachlan McPherson and Friends
Founded in Auckland in 2012, Lachlan McPherson and Friends is an independent marketing agency utilising creativity and collaboration to drive brand growth in NZ, the US, the UK, Asia and Australia.
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