DDB has created a new brand campaign featuring a 45sec TVC following a typical DIY Kiwi as he uses his STIHL SHOP tools in his backyard, his own ‘land of opportunity’.
Scott Wallace, group business director of DDB, says ‘Love your Land’ is the new theme for STIHL SHOP and will be the marketing platform for the next two years. “This spot is designed to launch the new brand line and channels the STIHL SHOP customer, who isn’t just a handyman, but a landscaper, a designer, a builder, a creator. They are the Lion King of their backyard – their Prideland.”
DDB creative director Mark Lorrigan, explains, “We shot a man in the forest, and everyone is happy. Usually you go to jail for that”.
CREDITS
Client: STIHL Shop
Agency: DDB Group New Zealand
Executive creative director: Shane Bradnick
Creative director: Mark Lorrigan
Head of TV production: Judy Thompson
TV producer: Celia Rowe
Strategic planner: Rupert Price
Group business director: Scott Wallace
Production company: Goodoil
Director: Rhett Wade-Ferrell
Executive producer: Sam Long
DOP: Andrew Stroud
Editor: Rhett Wade Ferrell and Steve Gulik
Online: Crayon
Music composition: Liquid Studios, Peter Van de Fluit
Audio engineer: Craig Matuschka
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