Arrivals & Departures: Lassoo expands

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Auckland indie Lassoo Media & PR has strengthened its digital team – promoting one staffer, and bringing back an old friend – as online marketing spend in New Zealand continues to grow.

“Digital adspend in New Zealand is currently about 35% of the total but is expected to reach 50% within two years,” says Lassoo founder Bridgette Smith.

“It is already more than half in many other countries and is predicted to reach two thirds of all ad spend in the coming years.

“With that in mind we have brought in more digital expertise, with the appointment of Anna Gervai as head of digital & social strategy and the promotion of Hamish Scott-Knight to head of media technology.

“Anna has previously worked with Lassoo in a variety of digital roles and is well-known to many of our existing clients for her exceptional expertise in the online world.

“Earlier this year, John Baker, formerly of Stop Press/Tangible Media, joined as MD.”

Her broad experience covers the retail, FMCG, finance, health, fashion and construction sectors and we look forward to harnessing her outstanding skills throughout the business for the benefit of our clients.

“Hamish has been at Lassoo for six years, most recently as digital manager, and he too is very highly-regarded by our clients who know they can always rely on his digital knowledge and recommendations for successful online campaigns.

“In his new role as head of media technology, Hamish will continue to work with existing clients while also expanding Lassoo’s offering across new platforms and identifying ways to use and enhance existing tech to further drive enquiries and sales for clients.”

John Baker on board
The appointments continue the expansion of the Lassoo team. Earlier this year, additional staff were employed in both the media and public relations divisions and, in June, John Baker, formerly of Tangible Media/Stop Press, joined as managing director.

“We have also been fortunate to win a number of new projects and clients in the past few months,” Smith said.

“We are certainly well-positioned to kick off 2018 with an even stronger offering and are confident we have the right team in place to excel in the rapidly-changing media environment,” says Smith.

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