Commercial radio reaches 3.39m New Zealanders each week

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AUCKLAND, Thursday: All the usual suspects – NewstalkZB, Breeze, More FM, Hauraki, The Hits, Mai, The Sound, Coast, The Rock, The Edge, ZM, Magic, George, and Flava – have recorded respectable numbers in the S1 2023 GfK Radio Audience Data, released into the market today.

The results show 3.39 million people or 74% of New Zealanders aged 10+ listen to commercial radio each week.

Listeners tune in for an average of 15 hours 26 minutes each week.

“Radio’s key metrics exceed TV’s.”

TRB GM Peter Richardson said: “With both of these key metrics exceeding TV’s, and adding in the depth of radio’s engaged audience, radio remains a powerful option for clients looking to get their message heard.

“Today’s results demonstrate the continued importance of radio in the day-to-day lives of Kiwis.

“In these tough economic times, radio remains an affordable option for advertisers’ national campaigns, delivering strong reach in a cost-efficient manner.”

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